3 min read

The best tools for building automated marketing systems

By Lisa Isbell on Jul 13, 2020 8:30:00 AM

Topics: SMB Marketing
3 min read

4 Manual Marketing Tasks That Are Eating Up Your Time

By Lisa Isbell on Jul 10, 2020 12:10:17 PM

 

Topics: Modern Marketing
12 min read

Modern marketing - The Definitive Guide

By Lisa Isbell on Jul 9, 2020 6:03:30 PM

Modern marketing uses technology innovations to reduce friction throughout the process of finding and retaining customers.

Topics: Modern Marketing
3 min read

Picking the Best Social Channel for Your Business

By Lisa Isbell on Feb 28, 2020 9:12:06 AM

Over the past 15+ years, social media has emerged as a communication channel that provides businesses and marketers with a cost-effective opportunity to reach audiences around the world. In the past, communicators were often at the mercy of “gatekeepers” when attempting to get their messages to the masses—i.e. media outlets that “owned” audiences and had the power to decide what news and information they would share with those audiences. Social media has leveled the playing field and made it possible for all to share their messages with others.

Topics: Social Media Marketing
4 min read

Learn your competitors’ digital marketing strategies by online sleuthing

By Lisa Isbell on Feb 26, 2020 9:00:00 AM

Developing a robust digital marketing strategy begins with analyzing your marketplace and the activity of your competitors.

3 min read

The Least You Need to Know About SEO: Quick Tips to Get Into the Game

By Lisa Isbell on Feb 24, 2020 9:15:00 AM

Despite ongoing algorithm changes made by Google—the behemoth among search engines—search engine optimization (SEO) remains a mainstay for marketers of any type.

Topics: SEO
3 min read

Careful What You Think  Web Analytics Say - Some Common Misconceptions

By Lisa Isbell on Feb 21, 2020 10:02:48 AM

It's been said that "the numbers don't lie" and that may well be true but sometimes the numbers can mislead. 

Topics: Website Marketing
5 min read

How the Internet Works to Enhance Your Offline Relationships

By Lisa Isbell on Nov 7, 2019 7:20:52 AM

Creating strong relationships with your audience both online and off is critical to a successful inbound marketing strategy.

Topics: Sales Modern Marketing
4 min read

Stop Stressing About SEO and Follow These Simple Rules to Success

By Lisa Isbell on Nov 4, 2019 10:43:19 AM

For years now we’ve heard about the need for search engine optimization (SEO) and how companies need to “toe the line” to get found on Google. Factor in the endless algorithm updates, and you have a perfect recipe for marketing stress.

Topics: SEO
3 min read

In Digital Marketing, Leveraging What You Have Gets You What You Want

By Lisa Isbell on Oct 24, 2019 12:38:15 PM

The ability to grow and scale your business requires developing a comprehensive marketing plan with clear and concise steps. It means boiling things down to their basic components, seeing what already works, and then implementing strategies that help you progress toward your goals over a period of time .

Topics: Modern Marketing
3 min read

3 reasons why established businesses struggle to compete online

By Lisa Isbell on Oct 23, 2019 8:15:50 AM

It wasn’t that long ago that experts were writing about Wal-Mart’s losing the online business game. Then, like now, the focus was on competition with Amazon, the online behemoth that’s on track to be one of the first publicly traded companies valued at $1 trillion.

Topics: Inbound Marketing Strategy Modern Marketing
5 min read

HubSpot Sales Enablement Benefits from a HUG in Huntsville, AL

By Lisa Isbell on Aug 2, 2019 10:35:27 AM

Marketing-driven sales enablement strategies based on relevant, accurate data are key to maintaining and increasing the revenue of your business; small or large. In Huntsville, Alabama, August 22nd, 2019, we took a close look HubSpot Sales Enablement and you can get the slide deck.

Topics: Sales Huntsville HUG
4 min read

6 Easy-to Use Platforms for Posting to Business Social Media Accounts

By Lisa Isbell on Dec 7, 2018 6:46:15 PM

Social media started out as a way to connect with other, like-minded people, and businesses soon realized the potential it had to reach audiences in an organic fashion with their messages.

Topics: Social Media Marketing
7 min read

Businesses Use WordPress as a Sales Lead Generation Powerhouse

By Lisa Isbell on Jul 5, 2018 12:40:03 PM

Does your business have a WordPress website? If so, use it to turn your website into a sales lead generation powerhouse!
Topics: SMB Marketing
4 min read

Fast results from your sales lead generation process

By Lisa Isbell on Jun 20, 2018 9:30:00 AM

Fast results from your marketing and sales processes. This is what is needed to impact the bottom line in all the aspects of being in business everyday. Are you getting them?

Topics: Inbound Marketing Strategy Sales
2 min read

The Musical Side of the 2018 AXFI Conference

By Desi Desiderio on Jun 19, 2018 11:27:48 AM

It was another great time at the 2018 AXFI Conference that took place June 10th through 13th.  It started out with a very informal band rehearsal at the home of Paul Ablack, the CEO of OnApproach. We were getting ready for what's become an annual tradition, a music performance on the Sunday evening before the start of the conference. Who knew the tech world included so much musical aptitude?! 

Topics: News
4 min read

Leverage new email marketing strategy and avoid regulatory penalties

By Lisa Isbell on May 2, 2018 9:04:06 AM

Perhaps it's the “everybody's doing it” nature of spam emails, for it's a rare marketer who hasn't nursed the thought, “Yeah, so I've sent unsolicited emails. It's the nature of the business and it's no big deal.” Maybe some think because they are a small, relatively unknown company among thousands of others, it won't be noticed if they purchase a few email lists and blast away.

In fact, spamming remains a very big deal because of the CAN-SPAM Act, and today, there are new regulations going into affect and a heightened awareness to consumer privacy. Violating laws can sink a catastrophic financial bite into your bottom line if you're held to account for violating it.  Maybe it's time for a refresh.

Topics: What Would Clyde Do Email Marketing
4 min read

How to Be Memorable for Sales Presentations, Business Conferences and Training Events 

By Desi Desiderio on Mar 20, 2018 5:37:30 PM

To truly influence an audience, whether it's in a sales setting, a training event or business conference, you'll need to tap into emotions and communication styles. 

Topics: Sales
4 min read

How to get Buyers to Value Your Sales Reps 

By Desi Desiderio on Mar 14, 2018 2:48:12 PM

There are many salespeople who are so focused on selling or promoting their products that they lose sight of the internal process and experience of the buyer.  How we're able to communicate these days has also changed the landscape for buying and selling.  These two factors combined can decimate the bottom line for a company who isn't actively taking steps to close the gaps that only get bigger with the passage of time.

Topics: Sales
3 min read

The two weakest links in the sales process

By Desi Desiderio on Feb 28, 2018 8:00:00 AM

Always intended but easy to overlook as the days go by, follow-up in the sales process is often the first area I zero in on when helping someone identify problems with their sales process. Why is it so often a culprit? Because of the second problem of not asking enough questions and making note of the answers which provide the avenues for meaningful follow-up.

Topics: Sales
3 min read

Segmenting email lists is a best practice you can start today

By Lisa Isbell on Feb 23, 2018 7:00:00 AM


Fresh off the holiday season, many marketing managers would be happy to tell you how they exemplified best practices with their holiday greeting cards.

Topics: Email Marketing
3 min read

7 Questions to Help You Discover What Your Sales Process is Missing

By Desi Desiderio on Feb 22, 2018 2:56:43 PM

We all know the game. Market your products or services (hopefully using the inbound approach), collect the leads and then you get the sales…right? If it isn't turning out this way, maybe something is missing. Could you be sending your sales team down a dark and lonely stairwell to figure out how to handle the steps between a lead and a closed sale?

Topics: Sales
4 min read

6 Email Marketing Upgrades to Make in 2018

By Lisa Isbell on Feb 21, 2018 3:13:33 PM

According to 2018 predictions by the folks over at Campaign Monitor, email marketing is about to become much, much more complex. The experts of the site say that the most successful companies in 2018 will be the ones who focus on producing more of, and consciously improving, their automated emails.

Topics: Email Marketing
4 min read

Leverage b2b email marketing for scalable growth  (What would Clyde do?)

By Lisa Isbell on Feb 4, 2018 4:31:19 PM

Clyde has a perspective of how B2B email marketing works and many business owners can likely relate to it. Will it serve him well for his long term objectives?  We'll compare his ideas for how to use it with his marketing director's point of view. You'll see what happens as the story unfolds, and we'll let you decide which outcome you think he'll choose. 

Topics: What Would Clyde Do Email Marketing SMB Marketing
4 min read

The Main Stumbling Block for Using Inbound Marketing

By Lisa Isbell on Feb 23, 2017 4:54:00 PM

I did a Google search on the term "inbound marketing strategy". If I were expecting some clear advice on what it is and how to use it the results are confusing. Once I scrolled past the ads, there were 6 techniques, 5 elements, 8 fundamentals, 7 essential strategies, then 3 more strategies and on and on in a similar fashion.  It's like untangling a pile of jewelry. Some of what's there is valuable and some, not so much.

Topics: Inbound Marketing Strategy

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