Modern Marketing & Sales Blog

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A marketer typing on his laptop with marketing automation icons overlaid on the image.

2 min read

The Best Tools for Building Automated Marketing Systems

Automated marketing systems can seem like they're out of reach when you're just getting started with them. Many businesses are reluctant to even ask about them, embarrassed at being so far behind the times. The reality is, about 49% of businesses...

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man sitting at desk looking distracted

2 min read

4 Manual Marketing Tasks That Are Eating Up Your Time

Manual marketing tasks require a lot of your valuable time. We know it can be difficult to hand someone else the keys to some of the most critical...

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11 min read

Modern Marketing - The Definitive Guide

Modern marketing uses technology innovations to reduce friction throughout the process of finding and retaining customers.

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strategic social media use

3 min read

Picking the Best Social Channel for Your Business

Over the past 15+ years, social media has emerged as a communication channel that provides businesses and marketers with a cost-effective opportunity...

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3 min read

Learn Your Competitors’ Digital Marketing Strategies by Online Sleuthing

Developing a robust digital marketing strategy begins with analyzing your marketplace and the activity of your competitors.

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3 min read

The Least You Need to Know About SEO: Quick Tips to Get Into the Game

Despite ongoing algorithm changes made by Google—the behemoth among search engines—search engine optimization (SEO) remains a mainstay for marketers...

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careful about what you think your analytics are telling you

3 min read

Careful What You Think Web Analytics Say - Some Common Misconceptions

It's been said that "the numbers don't lie" and that may well be true but sometimes the numbers can mislead.

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internet enhances offline relationships

3 min read

How the Internet Works to Enhance Your Offline Relationships

Creating strong relationships with your audience both online and off is critical to a successful inbound marketing strategy.

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search-engine-optimization-stress

3 min read

Stop Stressing About SEO and Follow These Simple Rules to Success

For years now we’ve heard about the need for search engine optimization (SEO) and how companies need to “toe the line” to get found on Google. Factor...

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leverage-what-you-have-marketing

3 min read

In Digital Marketing, Leveraging What You Have Gets You What You Want

The ability to grow and scale your business requires developing a comprehensive marketing plan with clear and concise steps. It means boiling things...

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shutterstock_248945314

3 min read

3 Reasons Why Established Businesses Struggle to Compete Online

It wasn’t that long ago that experts were writing about Wal-Mart’s losing the online business game. Then, like now, the focus was on competition with...

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easy-to-use-social-media-posting-tools

3 min read

6 Easy-to-Use Platforms for Posting to Business Social Media Accounts

Social media started out as a way to connect with other, like-minded people, and businesses soon realized the potential it had to reach audiences in...

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wordpress-3446166_640

3 min read

Businesses Use WordPress as a Sales Lead Generation Powerhouse

Does your business have a WordPress website? If so, use it to turn your website into a sales lead generation powerhouse.

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wishing-well-sales-lead-generation

3 min read

Fast Results from Your Sales Lead Generation Process

Fast results from your marketing and sales processes. This is what is needed to impact the bottom line in all the aspects of being in business...

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spider-monkey-637062_640

3 min read

Leverage New Email Marketing Strategy and Avoid Regulatory Penalties

Perhaps it's the “everybody's doing it” nature of spam emails, for it's a rare marketer who hasn't nursed the thought, “Yeah, so I've sent...

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Triangulate Sales Rep and Buyer against problem-screen

3 min read

How to Get Buyers to Value Your Sales Reps

There are many salespeople who are so focused on selling or promoting their products that they lose sight of the internal process and experience of...

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startup-593330_1920

2 min read

The Two Weakest Links in the Sales Process

Always intended but easy to overlook as the days go by, follow-up in the sales process is often the first area I zero in on when helping someone...

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segmenting email (1)

3 min read

Segmenting Email Lists is a Best Practice You Can Start Today

Fresh off the holiday season, many marketing managers would be happy to tell you how they exemplified best practices with their holiday greeting...

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stairs-2624247_1920

2 min read

Discover What Your Sales Process is Missing

We all know the game. Market your products or services (hopefully using the inbound approach), collect the leads and then you get the sales…right? If...

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6 email upgrades 2018

3 min read

6 Email Marketing Upgrades to Make in 2018

According to 2018 predictions by the folks over at Campaign Monitor, email marketing is about to become much, much more complex. The experts of the...

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the main stumbling blog for using inbound marketing

4 min read

The Main Stumbling Block for Using Inbound Marketing

I did a Google search on the term "inbound marketing strategy." If I were expecting some clear advice on what it is and how to use it the results are...

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