Lisa Isbell

Lisa Isbell is an Inbound Marketing Strategist and Founder of Inbound Marketing Shop, Digital Marketing Agency. Lisa received inbound marketing certification from HubSpot in 2010 and gradually moved from a career as an advertising sales account executive into full time inbound marketing. She specializes in using WordPress and HubSpot's Growth Stack marketing and sales automation platform in unison to build marketing and sales structure that affordably grows with the business.

A marketer typing on his laptop with marketing automation icons overlaid on the image.

2 min read

The Best Tools for Building Automated Marketing Systems

Automated marketing systems can seem like they're out of reach when you're just getting started with them. Many businesses are reluctant to even ask about them, embarrassed at being so far behind the times. The reality is, about 49% of businesses...

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man sitting at desk looking distracted

2 min read

4 Manual Marketing Tasks That Are Eating Up Your Time

Manual marketing tasks require a lot of your valuable time. We know it can be difficult to hand someone else the keys to some of the most critical...

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11 min read

Modern Marketing - The Definitive Guide

Modern marketing uses technology innovations to reduce friction throughout the process of finding and retaining customers.

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strategic social media use

3 min read

Picking the Best Social Channel for Your Business

Over the past 15+ years, social media has emerged as a communication channel that provides businesses and marketers with a cost-effective opportunity...

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3 min read

Learn Your Competitors’ Digital Marketing Strategies by Online Sleuthing

Developing a robust digital marketing strategy begins with analyzing your marketplace and the activity of your competitors.

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3 min read

The Least You Need to Know About SEO: Quick Tips to Get Into the Game

Despite ongoing algorithm changes made by Google—the behemoth among search engines—search engine optimization (SEO) remains a mainstay for marketers...

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careful about what you think your analytics are telling you

3 min read

Careful What You Think Web Analytics Say - Some Common Misconceptions

It's been said that "the numbers don't lie" and that may well be true but sometimes the numbers can mislead.

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internet enhances offline relationships

3 min read

How the Internet Works to Enhance Your Offline Relationships

Creating strong relationships with your audience both online and off is critical to a successful inbound marketing strategy.

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search-engine-optimization-stress

3 min read

Stop Stressing About SEO and Follow These Simple Rules to Success

For years now we’ve heard about the need for search engine optimization (SEO) and how companies need to “toe the line” to get found on Google. Factor...

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leverage-what-you-have-marketing

3 min read

In Digital Marketing, Leveraging What You Have Gets You What You Want

The ability to grow and scale your business requires developing a comprehensive marketing plan with clear and concise steps. It means boiling things...

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