Lisa Isbell

Lisa Isbell is an Inbound Marketing Strategist and Founder of Inbound Marketing Shop, Digital Marketing Agency. Lisa received inbound marketing certification from HubSpot in 2010 and gradually moved from a career as an advertising sales account executive into full time inbound marketing. She specializes in using WordPress and HubSpot's Growth Stack marketing and sales automation platform in unison to build marketing and sales structure that affordably grows with the business.

The best tools for building automated marketing systems

4 Manual Marketing Tasks That Are Eating Up Your Time

 

Manual marketing tasks require a lot of your valuable time. We know it can be difficult to hand over to someone else the keys to some of the...

Modern marketing - The Definitive Guide

Modern marketing uses technology innovations to reduce friction throughout the process of finding and retaining customers.

Picking the Best Social Channel for Your Business

Over the past 15+ years, social media has emerged as a communication channel that provides businesses and marketers with a...

Learn your competitors’ digital marketing strategies by online sleuthing

Developing a robust digital marketing strategy begins with analyzing your marketplace and the activity of your competitors.

The Least You Need to Know About SEO: Quick Tips to Get Into the Game

Despite ongoing algorithm changes made by Google—the behemoth among search engines—search engine optimization (SEO) remains a mainstay for...

Careful What You Think  Web Analytics Say - Some Common Misconceptions

It's been said that "the numbers don't lie" and that may well be true but sometimes the numbers can mislead. 

How the Internet Works to Enhance Your Offline Relationships

Creating strong relationships with your audience both online and off is critical to a successful inbound marketing strategy.

Stop Stressing About SEO and Follow These Simple Rules to Success

For years now we’ve heard about the need for search engine optimization (SEO) and how companies need to “toe the line” to get found on Google....

In Digital Marketing, Leveraging What You Have Gets You What You Want

The ability to grow and scale your business requires developing a comprehensive marketing plan with clear and concise steps. It means boiling...