2 min read
Lisa Isbell: July 13, 2020
Automated marketing systems can seem like they're out of reach when you're just getting started with them. Many businesses are reluctant to even ask about them, embarrassed at being so far behind the times. The reality is, about 49% of businesses...
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2 min read
Lisa Isbell: July 10, 2020
Manual marketing tasks require a lot of your valuable time. We know it can be difficult to hand someone else the keys to some of the most critical...
11 min read
Lisa Isbell: July 9, 2020
Modern marketing uses technology innovations to reduce friction throughout the process of finding and retaining customers.
3 min read
Lisa Isbell: February 28, 2020
Over the past 15+ years, social media has emerged as a communication channel that provides businesses and marketers with a cost-effective opportunity...
3 min read
Lisa Isbell: February 26, 2020
Developing a robust digital marketing strategy begins with analyzing your marketplace and the activity of your competitors.
3 min read
Lisa Isbell: February 24, 2020
Despite ongoing algorithm changes made by Google—the behemoth among search engines—search engine optimization (SEO) remains a mainstay for marketers...
3 min read
Lisa Isbell: February 21, 2020
It's been said that "the numbers don't lie" and that may well be true but sometimes the numbers can mislead.
3 min read
Lisa Isbell: November 7, 2019
Creating strong relationships with your audience both online and off is critical to a successful inbound marketing strategy.
3 min read
Lisa Isbell: November 4, 2019
For years now we’ve heard about the need for search engine optimization (SEO) and how companies need to “toe the line” to get found on Google. Factor...
3 min read
Lisa Isbell: October 24, 2019
The ability to grow and scale your business requires developing a comprehensive marketing plan with clear and concise steps. It means boiling things...
