3 min read

Picking the Best Social Channel for Your Business

By Lisa Isbell on Feb 28, 2020 9:12:06 AM

Over the past 15+ years, social media has emerged as a communication channel that provides businesses and marketers with a cost-effective opportunity to reach audiences around the world. In the past, communicators were often at the mercy of “gatekeepers” when attempting to get their messages to the masses—i.e. media outlets that “owned” audiences and had the power to decide what news and information they would share with those audiences. Social media has leveled the playing field and made it possible for all to share their messages with others.

Topics: Social Media Marketing
4 min read

6 Easy-to Use Platforms for Posting to Business Social Media Accounts

By Lisa Isbell on Dec 7, 2018 6:46:15 PM

Social media started out as a way to connect with other, like-minded people, and businesses soon realized the potential it had to reach audiences in an organic fashion with their messages.

Topics: Social Media Marketing