Lisa Isbell

Lisa Isbell

Lisa Isbell is an Inbound Marketing Strategist and Founder of Inbound Marketing Shop, Digital Marketing Agency. Lisa received inbound marketing certification from HubSpot in 2010 and gradually moved from a career as an advertising sales account executive into full time inbound marketing. She specializes in using WordPress and HubSpot's Growth Stack marketing and sales automation platform in unison to build marketing and sales structure that affordably grows with the business.

Recent posts by Lisa Isbell

3 min read

3 reasons why established businesses struggle to compete online

By Lisa Isbell on Oct 23, 2019 8:15:50 AM

It wasn’t that long ago that experts were writing about Wal-Mart’s losing the online business game. Then, like now, the focus was on competition with Amazon, the online behemoth that’s on track to be one of the first publicly traded companies valued at $1 trillion.

Topics: Inbound Marketing Strategy Modern Marketing
5 min read

HubSpot Sales Enablement Benefits from a HUG in Huntsville, AL

By Lisa Isbell on Aug 2, 2019 10:35:27 AM

Marketing-driven sales enablement strategies based on relevant, accurate data are key to maintaining and increasing the revenue of your business; small or large. In Huntsville, Alabama, August 22nd, 2019, we took a close look HubSpot Sales Enablement and you can get the slide deck.

Topics: Sales Huntsville HUG
4 min read

6 Easy-to Use Platforms for Posting to Business Social Media Accounts

By Lisa Isbell on Dec 7, 2018 6:46:15 PM

Social media started out as a way to connect with other, like-minded people, and businesses soon realized the potential it had to reach audiences in an organic fashion with their messages.

Topics: Social Media Marketing
7 min read

Businesses Use WordPress as a Sales Lead Generation Powerhouse

By Lisa Isbell on Jul 5, 2018 12:40:03 PM

Does your business have a WordPress website? If so, use it to turn your website into a sales lead generation powerhouse!
Topics: SMB Marketing
4 min read

Fast results from your sales lead generation process

By Lisa Isbell on Jun 20, 2018 9:30:00 AM

Fast results from your marketing and sales processes. This is what is needed to impact the bottom line in all the aspects of being in business everyday. Are you getting them?

Topics: Inbound Marketing Strategy Sales
4 min read

Leverage new email marketing strategy and avoid regulatory penalties

By Lisa Isbell on May 2, 2018 9:04:06 AM

Perhaps it's the “everybody's doing it” nature of spam emails, for it's a rare marketer who hasn't nursed the thought, “Yeah, so I've sent unsolicited emails. It's the nature of the business and it's no big deal.” Maybe some think because they are a small, relatively unknown company among thousands of others, it won't be noticed if they purchase a few email lists and blast away.

In fact, spamming remains a very big deal because of the CAN-SPAM Act, and today, there are new regulations going into affect and a heightened awareness to consumer privacy. Violating laws can sink a catastrophic financial bite into your bottom line if you're held to account for violating it.  Maybe it's time for a refresh.

Topics: What Would Clyde Do Email Marketing
3 min read

Segmenting email lists is a best practice you can start today

By Lisa Isbell on Feb 23, 2018 7:00:00 AM

Fresh off the holiday season, many marketing managers would be happy to tell you how they exemplified best practices with their holiday greeting cards.

Topics: Email Marketing
4 min read

6 Email Marketing Upgrades to Make in 2018

By Lisa Isbell on Feb 21, 2018 3:13:33 PM

According to 2018 predictions by the folks over at Campaign Monitor, email marketing is about to become much, much more complex. The experts of the site say that the most successful companies in 2018 will be the ones who focus on producing more of, and consciously improving, their automated emails.

Topics: Email Marketing
4 min read

Leverage b2b email marketing for scalable growth  (What would Clyde do?)

By Lisa Isbell on Feb 4, 2018 4:31:19 PM

Clyde has a perspective of how B2B email marketing works and many business owners can likely relate to it. Will it serve him well for his long term objectives?  We'll compare his ideas for how to use it with his marketing director's point of view. You'll see what happens as the story unfolds, and we'll let you decide which outcome you think he'll choose. 

Topics: What Would Clyde Do Email Marketing SMB Marketing
4 min read

The Main Stumbling Block for Using Inbound Marketing

By Lisa Isbell on Feb 23, 2017 4:54:00 PM

I did a Google search on the term "inbound marketing strategy". If I were expecting some clear advice on what it is and how to use it the results are confusing. Once I scrolled past the ads, there were 6 techniques, 5 elements, 8 fundamentals, 7 essential strategies, then 3 more strategies and on and on in a similar fashion.  It's like untangling a pile of jewelry. Some of what's there is valuable and some, not so much.

Topics: Inbound Marketing Strategy