Lisa Isbell

Lisa Isbell is an Inbound Marketing Strategist and Founder of Inbound Marketing Shop, Digital Marketing Agency. Lisa received inbound marketing certification from HubSpot in 2010 and gradually moved from a career as an advertising sales account executive into full time inbound marketing. She specializes in using WordPress and HubSpot's Growth Stack marketing and sales automation platform in unison to build marketing and sales structure that affordably grows with the business.

3 reasons why established businesses struggle to compete online

It wasn’t that long ago that experts were writing about Wal-Mart’s losing the online business game. Then, like now, the focus was on competition with...

HubSpot Sales Enablement Benefits from a HUG in Huntsville, AL

Marketing-driven sales enablement strategies based on relevant, accurate data are key to maintaining and increasing the revenue of your business;...

6 Easy-to Use Platforms for Posting to Business Social Media Accounts

Social media started out as a way to connect with other, like-minded people, and businesses soon realized the potential it had to reach audiences in...

Businesses Use WordPress as a Sales Lead Generation Powerhouse

Does your business have a WordPress website? If so, use it to turn your website into a sales lead generation powerhouse!

Fast results from your sales lead generation process

Fast results from your marketing and sales processes. This is what is needed to impact the bottom line in all the aspects of being in business...

Leverage new email marketing strategy and avoid regulatory penalties

Perhaps it's the “everybody's doing it” nature of spam emails, for it's a rare marketer who hasn't nursed the thought, “Yeah, so I've sent...

Segmenting email lists is a best practice you can start today

Fresh off the holiday season, many marketing managers would be happy to tell you how they exemplified best practices with their holiday greeting...

6 Email Marketing Upgrades to Make in 2018

According to 2018 predictions by the folks over at Campaign Monitor, email marketing is about to become much, much more complex. The experts of the...

Leverage b2b email marketing for scalable growth  (What would Clyde do?)

Clyde has a perspective of how B2B email marketing works and many business owners can likely relate to it. Will it serve him well for his long term...

The Main Stumbling Block for Using Inbound Marketing

I did a Google search on the term "inbound marketing strategy". If I were expecting some clear advice on what it is and how to use it the results are...