4 min read

Leverage new email marketing strategy and avoid regulatory penalties

By Lisa Isbell on May 2, 2018 9:04:06 AM

Perhaps it's the “everybody's doing it” nature of spam emails, for it's a rare marketer who hasn't nursed the thought, “Yeah, so I've sent unsolicited emails. It's the nature of the business and it's no big deal.” Maybe some think because they are a small, relatively unknown company among thousands of others, it won't be noticed if they purchase a few email lists and blast away.

In fact, spamming remains a very big deal because of the CAN-SPAM Act, and today, there are new regulations going into affect and a heightened awareness to consumer privacy. Violating laws can sink a catastrophic financial bite into your bottom line if you're held to account for violating it.  Maybe it's time for a refresh.

Topics: What Would Clyde Do Email Marketing
4 min read

Leverage b2b email marketing for scalable growth  (What would Clyde do?)

By Lisa Isbell on Feb 4, 2018 4:31:19 PM

Clyde has a perspective of how B2B email marketing works and many business owners can likely relate to it. Will it serve him well for his long term objectives?  We'll compare his ideas for how to use it with his marketing director's point of view. You'll see what happens as the story unfolds, and we'll let you decide which outcome you think he'll choose. 

Topics: What Would Clyde Do Email Marketing SMB Marketing

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