4 min read

Leverage new email marketing strategy and avoid regulatory penalties

By Lisa Isbell on May 2, 2018 9:04:06 AM

Perhaps it's the “everybody's doing it” nature of spam emails, for it's a rare marketer who hasn't nursed the thought, “Yeah, so I've sent unsolicited emails. It's the nature of the business and it's no big deal.” Maybe some think because they are a small, relatively unknown company among thousands of others, it won't be noticed if they purchase a few email lists and blast away.

In fact, spamming remains a very big deal because of the CAN-SPAM Act, and today, there are new regulations going into affect and a heightened awareness to consumer privacy. Violating laws can sink a catastrophic financial bite into your bottom line if you're held to account for violating it.  Maybe it's time for a refresh.

Topics: What Would Clyde Do Email Marketing
3 min read

Segmenting email lists is a best practice you can start today

By Lisa Isbell on Feb 23, 2018 7:00:00 AM


Fresh off the holiday season, many marketing managers would be happy to tell you how they exemplified best practices with their holiday greeting cards.

Topics: Email Marketing
4 min read

6 Email Marketing Upgrades to Make in 2018

By Lisa Isbell on Feb 21, 2018 3:13:33 PM

According to 2018 predictions by the folks over at Campaign Monitor, email marketing is about to become much, much more complex. The experts of the site say that the most successful companies in 2018 will be the ones who focus on producing more of, and consciously improving, their automated emails.

Topics: Email Marketing
4 min read

Leverage b2b email marketing for scalable growth  (What would Clyde do?)

By Lisa Isbell on Feb 4, 2018 4:31:19 PM

Clyde has a perspective of how B2B email marketing works and many business owners can likely relate to it. Will it serve him well for his long term objectives?  We'll compare his ideas for how to use it with his marketing director's point of view. You'll see what happens as the story unfolds, and we'll let you decide which outcome you think he'll choose. 

Topics: What Would Clyde Do Email Marketing SMB Marketing

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