3 min read
Businesses Use WordPress as a Sales Lead Generation Powerhouse
Lisa Isbell
Jul 5, 2018 12:40:03 PM

Let Go of Old School Web Design
Quick Wins While You Wait
WordPress Sales Lead Generation Checklist
- Take advantage of HubSpot Marketing Free. Consider it your training wheels for getting started with inbound marketing. Add it to WordPress and use the resources it offers to develop your strategy.
- Setup Google Analytics and Google Webmaster tools to start collecting data. You'll need it to know what to do later on. There are many tools that make it easy to use with WordPress.
- Setup an email platform that integrates with HubSpot Marketing Free. I recommend MailChimp. It's enough to get started and can contribute to other parts of the process. You'll also be able to use it with forms on your website for lead capture.
- Create offers for each stage of the buyers journey and their conversion paths. Capturing leads this way is providing your sales team with context to use for follow up.
- You'll need a collection of plugins to make WordPress work for sales lead generation. Technical requirements for adhering to conversion path best practices direct these needs. Do a little research to find the right options for your needs.
- Sharpen your skills by understanding how lead generation works on the web. Explore free and low cost training resources for you and your team.
- Train your sales team to manage sales leads that come from your website. There is a special skillset required. If you're not investing in a sales training program to manage the leads, you'll miss a lot of opportunities.
- Plan on investing a lot of time. The Internet keeps changing which means you'll need to change with it. Being fluid will mean a consistent investment of time, talent and tools.
- Expect to outgrow the low-cost, and free tools once things start working. The idea is to grow into full marketing automation that provides ROI. If you have an established business, you're more likely to start off needing more than free tools. The idea is to have a marketing investment that delivers ROI. You'll be aiming for proportionate, affordable marketing costs.
- Invest in outsource partnerships to move things along at a fast pace. Doing it yourself can cost you much more when it slows you down too much. The old adage "time is money" is well applied here.
- Engage well qualified leadership. Don't expect employees who are not trained marketers to guide this initiative. This can result in a system that doesn't deliver results or sustainable marketing ROI.
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