Desi Desiderio

Desi Desiderio

Desi is a dynamic business developer with outstanding success in developing sales teams and revenue generation. A skill set in managing, sales, administering marketing campaigns, opportunity identification, launching new products and the co-author of Street Smart Inbound Selling, Inbound Marketing Shop’s Sales Training Program. He is certified in HubSpot Inbound Sales and HubSpot Sales Software. Some of his business prowess includes strong entrepreneurial leadership, creativity, and an ability to motivate others.

Recent posts by Desi Desiderio

2 min read

The Musical Side of the 2018 AXFI Conference

By Desi Desiderio on Jun 19, 2018 11:27:48 AM

It was another great time at the 2018 AXFI Conference that took place June 10th through 13th.  It started out with a very informal band rehearsal at the home of Paul Ablack, the CEO of OnApproach. We were getting ready for what's become an annual tradition, a music performance on the Sunday evening before the start of the conference. Who knew the tech world included so much musical aptitude?! 

Topics: News
4 min read

How to Be Memorable for Sales Presentations, Business Conferences and Training Events 

By Desi Desiderio on Mar 20, 2018 5:37:30 PM

To truly influence an audience, whether it's in a sales setting, a training event or business conference, you'll need to tap into emotions and communication styles. 

Topics: Sales
4 min read

How to get Buyers to Value Your Sales Reps 

By Desi Desiderio on Mar 14, 2018 2:48:12 PM

There are many salespeople who are so focused on selling or promoting their products that they lose sight of the internal process and experience of the buyer.  How we're able to communicate these days has also changed the landscape for buying and selling.  These two factors combined can decimate the bottom line for a company who isn't actively taking steps to close the gaps that only get bigger with the passage of time.

Topics: Sales
3 min read

The two weakest links in the sales process

By Desi Desiderio on Feb 28, 2018 8:00:00 AM

Always intended but easy to overlook as the days go by, follow-up in the sales process is often the first area I zero in on when helping someone identify problems with their sales process. Why is it so often a culprit? Because of the second problem of not asking enough questions and making note of the answers which provide the avenues for meaningful follow-up.

Topics: Sales
3 min read

7 Questions to Help You Discover What Your Sales Process is Missing

By Desi Desiderio on Feb 22, 2018 2:56:43 PM

We all know the game. Market your products or services (hopefully using the inbound approach), collect the leads and then you get the sales…right? If it isn't turning out this way, maybe something is missing. Could you be sending your sales team down a dark and lonely stairwell to figure out how to handle the steps between a lead and a closed sale?

Topics: Sales

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