The Best Tools for Building Automated Marketing Systems
Automated marketing systems can seem like they're out of reach when you're just getting started with them. Many businesses are reluctant to even ask...
Always intended but easy to overlook as the days go by, follow-up in the sales process is often the first area I zero in on when helping someone identify problems with their sales process. Why is it so often a culprit? Because of the second problem of not asking enough questions and making note of the answers which provide the avenues for meaningful follow-up.
In my experience in Sales Management and Training, I always found that the two weakest links in most organizations' sales process were 1) not asking enough questions when there was an opportunity to do so and 2) the lack of well planned follow-up. The same way that delivering a marketing campaign requires advanced planning, so does your follow-up strategy.
So how can you construct an effective follow-up plan? You must always keep track of how your company is engaging with a prospect and log the resulting reaction (or lack of one). All information and behavior needs to be in the right context to allow it to be incorporated into your follow-up.
What it comes down to is good follow-up requires gathering a lot of information and managing it well. Doing a good job with the front end work to setup the tools that will make this process efficient, structured and intentional adds value to the people you engage with and is more likely to result in a sale. Happy follow-ups!
Automated marketing systems can seem like they're out of reach when you're just getting started with them. Many businesses are reluctant to even ask...
Manual marketing tasks require a lot of your valuable time. We know it can be difficult to hand someone else the keys to some of the most critical...
Modern marketing uses technology innovations to reduce friction throughout the process of finding and retaining customers.