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Lisa Isbell: October 23, 2019
It wasn’t that long ago that experts were writing about Wal-Mart’s losing the online business game. Then, like now, the focus was on competition with Amazon, the online behemoth that’s on track to be one of the first publicly traded companies valued...
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Lisa Isbell: December 7, 2018
Social media started out as a way to connect with other, like-minded people, and businesses soon realized the potential it had to reach audiences in...
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Lisa Isbell: July 5, 2018
Does your business have a WordPress website? If so, use it to turn your website into a sales lead generation powerhouse.
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Lisa Isbell: June 20, 2018
Fast results from your marketing and sales processes. This is what is needed to impact the bottom line in all the aspects of being in business...
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Lisa Isbell: May 2, 2018
Perhaps it's the “everybody's doing it” nature of spam emails, for it's a rare marketer who hasn't nursed the thought, “Yeah, so I've sent...
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Desi Desiderio: March 14, 2018
There are many salespeople who are so focused on selling or promoting their products that they lose sight of the internal process and experience of...
2 min read
Desi Desiderio: February 28, 2018
Always intended but easy to overlook as the days go by, follow-up in the sales process is often the first area I zero in on when helping someone...
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Lisa Isbell: February 23, 2018
Fresh off the holiday season, many marketing managers would be happy to tell you how they exemplified best practices with their holiday greeting...
2 min read
Desi Desiderio: February 22, 2018
We all know the game. Market your products or services (hopefully using the inbound approach), collect the leads and then you get the sales…right? If...
3 min read
Lisa Isbell: February 21, 2018
According to 2018 predictions by the folks over at Campaign Monitor, email marketing is about to become much, much more complex. The experts of the...
