3 min read

3 reasons why established businesses struggle to compete online

By Lisa Isbell on Oct 23, 2019 8:15:50 AM

It wasn’t that long ago that experts were writing about Wal-Mart’s losing the online business game. Then, like now, the focus was on competition with Amazon, the online behemoth that’s on track to be one of the first publicly traded companies valued at $1 trillion.

Topics: Inbound Marketing Strategy Modern Marketing
5 min read

HubSpot Sales Enablement Benefits from a HUG in Huntsville, AL

By Lisa Isbell on Aug 2, 2019 10:35:27 AM

Marketing-driven sales enablement strategies based on relevant, accurate data are key to maintaining and increasing the revenue of your business; small or large. In Huntsville, Alabama, August 22nd, 2019, we took a close look HubSpot Sales Enablement and you can get the slide deck.

Topics: Sales Huntsville HUG
4 min read

6 Easy-to Use Platforms for Posting to Business Social Media Accounts

By Lisa Isbell on Dec 7, 2018 6:46:15 PM

Social media started out as a way to connect with other, like-minded people, and businesses soon realized the potential it had to reach audiences in an organic fashion with their messages.

Topics: Social Media Marketing
7 min read

Businesses Use WordPress as a Sales Lead Generation Powerhouse

By Lisa Isbell on Jul 5, 2018 12:40:03 PM

Does your business have a WordPress website? If so, use it to turn your website into a sales lead generation powerhouse!
Topics: SMB Marketing
4 min read

Fast results from your sales lead generation process

By Lisa Isbell on Jun 20, 2018 9:30:00 AM

Fast results from your marketing and sales processes. This is what is needed to impact the bottom line in all the aspects of being in business everyday. Are you getting them?

Topics: Inbound Marketing Strategy Sales
2 min read

The Musical Side of the 2018 AXFI Conference

By Desi Desiderio on Jun 19, 2018 11:27:48 AM

It was another great time at the 2018 AXFI Conference that took place June 10th through 13th.  It started out with a very informal band rehearsal at the home of Paul Ablack, the CEO of OnApproach. We were getting ready for what's become an annual tradition, a music performance on the Sunday evening before the start of the conference. Who knew the tech world included so much musical aptitude?! 

Topics: News
4 min read

Leverage new email marketing strategy and avoid regulatory penalties

By Lisa Isbell on May 2, 2018 9:04:06 AM

Perhaps it's the “everybody's doing it” nature of spam emails, for it's a rare marketer who hasn't nursed the thought, “Yeah, so I've sent unsolicited emails. It's the nature of the business and it's no big deal.” Maybe some think because they are a small, relatively unknown company among thousands of others, it won't be noticed if they purchase a few email lists and blast away.

In fact, spamming remains a very big deal because of the CAN-SPAM Act, and today, there are new regulations going into affect and a heightened awareness to consumer privacy. Violating laws can sink a catastrophic financial bite into your bottom line if you're held to account for violating it.  Maybe it's time for a refresh.

Topics: What Would Clyde Do Email Marketing
4 min read

How to Be Memorable for Sales Presentations, Business Conferences and Training Events 

By Desi Desiderio on Mar 20, 2018 5:37:30 PM

To truly influence an audience, whether it's in a sales setting, a training event or business conference, you'll need to tap into emotions and communication styles. 

Topics: Sales
4 min read

How to get Buyers to Value Your Sales Reps 

By Desi Desiderio on Mar 14, 2018 2:48:12 PM

There are many salespeople who are so focused on selling or promoting their products that they lose sight of the internal process and experience of the buyer.  How we're able to communicate these days has also changed the landscape for buying and selling.  These two factors combined can decimate the bottom line for a company who isn't actively taking steps to close the gaps that only get bigger with the passage of time.

Topics: Sales
3 min read

The two weakest links in the sales process

By Desi Desiderio on Feb 28, 2018 8:00:00 AM

Always intended but easy to overlook as the days go by, follow-up in the sales process is often the first area I zero in on when helping someone identify problems with their sales process. Why is it so often a culprit? Because of the second problem of not asking enough questions and making note of the answers which provide the avenues for meaningful follow-up.

Topics: Sales