Modern Marketing and Sales Blog

The Modern Marketing and Sales Blog. Your resource to learn how to leverage what your business does well by aligning modern, inbound marketing sales strategy and technology to it.

3 reasons why established businesses struggle to compete online

It wasn’t that long ago that experts were writing about Wal-Mart’s losing the online business game. Then, like now, the focus was on competition...

HubSpot Sales Enablement Benefits from a HUG in Huntsville, AL

Marketing-driven sales enablement strategies based on relevant, accurate data are key to maintaining and increasing the revenue of your business;...

6 Easy-to Use Platforms for Posting to Business Social Media Accounts

Social media started out as a way to connect with other, like-minded people, and businesses soon realized the potential it had to reach audiences...

Businesses Use WordPress as a Sales Lead Generation Powerhouse

Does your business have a WordPress website? If so, use it to turn your website into a sales lead generation powerhouse!

Fast results from your sales lead generation process

Fast results from your marketing and sales processes. This is what is needed to impact the bottom line in all the aspects of being in business...

The Musical Side of the 2018 AXFI Conference

It was another great time at the 2018 AXFI Conference that took place June 10th through 13th.  It started out with a very informal band rehearsal...

Leverage new email marketing strategy and avoid regulatory penalties

Perhaps it's the “everybody's doing it” nature of spam emails, for it's a rare marketer who hasn't nursed the thought, “Yeah, so I've sent...

How to Be Memorable for Sales Presentations, Business Conferences and Training Events 

To truly influence an audience, whether it's in a sales setting, a training event or business conference, you'll need to tap into emotions and...

How to get Buyers to Value Your Sales Reps 

There are many salespeople who are so focused on selling or promoting their products that they lose sight of the internal process and experience...

The two weakest links in the sales process

Always intended but easy to overlook as the days go by, follow-up in the sales process is often the first area I zero in on when helping someone...