Modern Marketing and Sales Blog

The Modern Marketing and Sales Blog. Your resource to learn how to leverage what your business does well by aligning modern, inbound marketing sales strategy and technology to it.

Segmenting email lists is a best practice you can start today

Fresh off the holiday season, many marketing managers would be happy to tell you how they exemplified best practices with their holiday greeting...

7 Questions to Help You Discover What Your Sales Process is Missing

We all know the game. Market your products or services (hopefully using the inbound approach), collect the leads and then you get the sales…right?...

6 Email Marketing Upgrades to Make in 2018

According to 2018 predictions by the folks over at Campaign Monitor, email marketing is about to become much, much more complex. The experts of...

Leverage b2b email marketing for scalable growth  (What would Clyde do?)

Clyde has a perspective of how B2B email marketing works and many business owners can likely relate to it. Will it serve him well for his long...

The Main Stumbling Block for Using Inbound Marketing

I did a Google search on the term "inbound marketing strategy". If I were expecting some clear advice on what it is and how to use it the results...