4 min read

Leverage b2b email marketing for scalable growth  (What would Clyde do?)

By Lisa Isbell on Feb 4, 2018 4:31:19 PM

Clyde has a perspective of how B2B email marketing works and many business owners can likely relate to it. Will it serve him well for his long term objectives?  We'll compare his ideas for how to use it with his marketing director's point of view. You'll see what happens as the story unfolds, and we'll let you decide which outcome you think he'll choose. 

Topics: What Would Clyde Do Email Marketing SMB Marketing
4 min read

The Main Stumbling Block for Using Inbound Marketing

By Lisa Isbell on Feb 23, 2017 4:54:00 PM

I did a Google search on the term "inbound marketing strategy". If I were expecting some clear advice on what it is and how to use it the results are confusing. Once I scrolled past the ads, there were 6 techniques, 5 elements, 8 fundamentals, 7 essential strategies, then 3 more strategies and on and on in a similar fashion.  It's like untangling a pile of jewelry. Some of what's there is valuable and some, not so much.

Topics: Inbound Marketing Strategy