Over the past 15+ years, social media has emerged as a communication channel that provides businesses and marketers with a cost-effective opportunity to reach audiences around the world. In the past, communicators were often at the mercy of “gatekeepers” when attempting to get their messages to the masses—i.e. media outlets that “owned” audiences and had the power to decide what news and information they would share with those audiences. Social media has leveled the playing field and made it possible for all to share their messages with others.

Developing a robust digital marketing strategy begins with analyzing your marketplace and the activity of your competitors.

Despite ongoing algorithm changes made by Google—the behemoth among search engines—search engine optimization (SEO) remains a mainstay for marketers of any type.

It's been said that "the numbers don't lie" and that may well be true but sometimes the numbers can mislead. 

Creating strong relationships with your audience both online and off is critical to a successful inbound marketing strategy.

For years now we’ve heard about the need for search engine optimization (SEO) and how companies need to “toe the line” to get found on Google. Factor in the endless algorithm updates, and you have a perfect recipe for marketing stress.

The ability to grow and scale your business requires developing a comprehensive marketing plan with clear and concise steps. It means boiling things down to their basic components, seeing what already works, and then implementing strategies that help you progress toward your goals over a period of time .

It wasn’t that long ago that experts were writing about Wal-Mart’s losing the online business game. Then, like now, the focus was on competition with Amazon, the online behemoth that’s on track to be one of the first publicly traded companies valued at $1 trillion.

Marketing-driven sales enablement strategies based on relevant, accurate data are key to maintaining and increasing the revenue of your business; small or large. In Huntsville, Alabama, August 22nd, 2019, we took a close look HubSpot Sales Enablement and you can get the slide deck.

Social media started out as a way to connect with other, like-minded people, and businesses soon realized the potential it had to reach audiences in an organic fashion with their messages.