Social media started out as a way to connect with other, like-minded people, and businesses soon realized the potential it had to reach audiences in an organic fashion with their messages.
Fast results from your marketing and sales processes. This is what is needed to impact the bottom line in all the aspects of being in business everyday. Are you getting them?
It was another great time at the 2018 AXFI Conference that took place June 10th through 13th. It started out with a very informal band rehearsal at the home of Paul Ablack, the CEO of OnApproach. We were getting ready for what's become an annual tradition, a music performance on the Sunday evening before the start of the conference. Who knew the tech world included so much musical aptitude?!
Perhaps it's the “everybody's doing it” nature of spam emails, for it's a rare marketer who hasn't nursed the thought, “Yeah, so I've sent unsolicited emails. It's the nature of the business and it's no big deal.” Maybe some think because they are a small, relatively unknown company among thousands of others, it won't be noticed if they purchase a few email lists and blast away.
In fact, spamming remains a very big deal because of the ...
To truly influence an audience, whether it's in a sales setting, a training event or business conference, you'll need to tap into emotions and communication styles.
There are many salespeople who are so focused on selling or promoting their products that they lose sight of the internal process and experience of the buyer. How we're able to communicate these days has also changed the landscape for buying and selling. These two factors combined can decimate the bottom line for a company who isn't actively taking steps to close the gaps that only get bigger with the passage of time.
Always intended but easy to overlook as the days go by, follow-up in the sales process is often the first area I zero in on when helping someone identify problems with their sales process. Why is it so often a culprit? Because of the second problem of not asking enough questions and making note of the answers which provide the avenues for meaningful follow-up.
The Internet has changed how marketing is done. Most everyone is aware of this on a high level, yet when businesses set out to create a marketing and sales process, aligning to the new way things are being done gets messy.
Fresh off the holiday season, many marketing managers would be happy to tell you how they exemplified best practices with their holiday greeting cards.