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6 Easy-to Use Platforms for Posting to Business Social Media Accounts

December 8, 2018

Social media started out as a way to connect with other, like-minded people, and businesses soon realized the potential it had to reach audiences in an organic fashion with their messages.

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Social media started out as a way to connect with other, like-minded people, and businesses soon realized the potential it had to reach audiences in an organic fashion with their ...

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Businesses Use WordPress as a Sales Lead Generation Powerhouse

July 5, 2018
Does your business have a WordPress website? If so, use it to turn your website into a sales lead generation powerhouse!
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Fast results from your sales lead generation process

June 20, 2018

Fast results from your marketing and sales processes. This is what is needed to impact the bottom line in all the aspects of being in business everyday. Are you getting them?

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Fast results from your marketing and sales processes. This is what is needed to impact the bottom line in all the aspects of being in business everyday. Are you getting them? ...

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The Musical Side of the 2018 AXFI Conference

June 19, 2018

It was another great time at the 2018 AXFI Conference that took place June 10th through 13th.  It started out with a very informal band rehearsal at the home of Paul Ablack, the CEO of OnApproach. We were getting ready for what's become an annual tradition, a music performance on the Sunday evening before the start of the conference. Who knew the tech world included so much musical aptitude?! 

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It was another great time at the 2018 AXFI Conference that took place June 10th through 13th.  It started out ...

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Leverage new email marketing strategy and avoid regulatory penalties

May 2, 2018

Perhaps it's the “everybody's doing it” nature of spam emails, for it's a rare marketer who hasn't nursed the thought, “Yeah, so I've sent unsolicited emails. It's the nature of the business and it's no big deal.” Maybe some think because they are a small, relatively unknown company among thousands of others, it won't be noticed if they purchase a few email lists and blast away.

In fact, spamming remains a very big deal because of the ...

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Perhaps it's the “everybody's doing it” nature of spam emails, for it's a rare marketer who hasn't nursed the thought,

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How to Be Memorable for Sales Presentations, Business Conferences and Training Events 

March 20, 2018

To truly influence an audience, whether it's in a sales setting, a training event or business conference, you'll need to tap into emotions and communication styles. 

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To truly influence an audience, whether it's in a sales setting, a training event or business conference, you'll need to tap into emotions and communication styles. 

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How to get Buyers to Value Your Sales Reps 

March 14, 2018

There are many salespeople who are so focused on selling or promoting their products that they lose sight of the internal process and experience of the buyer.  How we're able to communicate these days has also changed the landscape for buying and selling.  These two factors combined can decimate the bottom line for a company who isn't actively taking steps to close the gaps that only get bigger with the passage of time.

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There are many salespeople who are so focused on selling or promoting their products that they lose sight of the internal process and experience of the buyer.  How we're able to communicate ...

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The two weakest links in the sales process

February 28, 2018

Always intended but easy to overlook as the days go by, follow-up in the sales process is often the first area I zero in on when helping someone identify problems with their sales process. Why is it so often a culprit? Because of the second problem of not asking enough questions and making note of the answers which provide the avenues for meaningful follow-up.

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Always intended but easy to overlook as the days go by, follow-up in the sales process is often the first area I zero in on when helping someone identify problems with their sales process. Why ...

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The “right perspective” for marketing and sales scalability (Introducing: what would Clyde do)

February 26, 2018

The Internet has changed how marketing is done. Most everyone is aware of this on a high level, yet when businesses set out to create a marketing and sales process, aligning to the new way things are being done gets messy.

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The Internet has changed how marketing is done. Most everyone is aware of this on a high level, yet when businesses set out to create a marketing and sales process, aligning to the new way ...

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Segmenting email lists is a best practice you can start today

February 23, 2018

Fresh off the holiday season, many marketing managers would be happy to tell you how they exemplified best practices with their holiday greeting cards.

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Fresh off the holiday season, many marketing managers would be happy to tell you how they exemplified best practices with their holiday greeting cards.

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