3 min read

Picking the Best Social Channel for Your Business

By Lisa Isbell on Feb 28, 2020 9:12:06 AM

Over the past 15+ years, social media has emerged as a communication channel that provides businesses and marketers with a cost-effective opportunity to reach audiences around the world. In the past, communicators were often at the mercy of “gatekeepers” when attempting to get their messages to the masses—i.e. media outlets that “owned” audiences and had the power to decide what news and information they would share with those audiences. Social media has leveled the playing field and made it possible for all to share their messages with others.

Topics: Social Media Marketing
4 min read

Learn your competitors’ digital marketing strategies by online sleuthing

By Lisa Isbell on Feb 26, 2020 9:00:00 AM

Developing a robust digital marketing strategy begins with analyzing your marketplace and the activity of your competitors.

3 min read

The Least You Need to Know About SEO: Quick Tips to Get Into the Game

By Lisa Isbell on Feb 24, 2020 9:15:00 AM

Despite ongoing algorithm changes made by Google—the behemoth among search engines—search engine optimization (SEO) remains a mainstay for marketers of any type.

Topics: SEO
3 min read

Careful What You Think  Web Analytics Say - Some Common Misconceptions

By Lisa Isbell on Feb 21, 2020 10:02:48 AM

It's been said that "the numbers don't lie" and that may well be true but sometimes the numbers can mislead. 

Topics: Website Marketing
5 min read

How the Internet Works to Enhance Your Offline Relationships

By Lisa Isbell on Nov 7, 2019 7:20:52 AM

Creating strong relationships with your audience both online and off is critical to a successful inbound marketing strategy.

Topics: Sales Modern Marketing
4 min read

Stop Stressing About SEO and Follow These Simple Rules to Success

By Lisa Isbell on Nov 4, 2019 10:43:19 AM

For years now we’ve heard about the need for search engine optimization (SEO) and how companies need to “toe the line” to get found on Google. Factor in the endless algorithm updates, and you have a perfect recipe for marketing stress.

Topics: SEO
3 min read

In Digital Marketing, Leveraging What You Have Gets You What You Want

By Lisa Isbell on Oct 24, 2019 12:38:15 PM

The ability to grow and scale your business requires developing a comprehensive marketing plan with clear and concise steps. It means boiling things down to their basic components, seeing what already works, and then implementing strategies that help you progress toward your goals over a period of time .

Topics: Modern Marketing
3 min read

3 reasons why established businesses struggle to compete online

By Lisa Isbell on Oct 23, 2019 8:15:50 AM

It wasn’t that long ago that experts were writing about Wal-Mart’s losing the online business game. Then, like now, the focus was on competition with Amazon, the online behemoth that’s on track to be one of the first publicly traded companies valued at $1 trillion.

Topics: Inbound Marketing Strategy Modern Marketing
5 min read

HubSpot Sales Enablement Benefits from a HUG in Huntsville, AL

By Lisa Isbell on Aug 2, 2019 10:35:27 AM

Marketing-driven sales enablement strategies based on relevant, accurate data are key to maintaining and increasing the revenue of your business; small or large. In Huntsville, Alabama, August 22nd, 2019, we took a close look HubSpot Sales Enablement and you can get the slide deck.

Topics: Sales Huntsville HUG
4 min read

6 Easy-to Use Platforms for Posting to Business Social Media Accounts

By Lisa Isbell on Dec 7, 2018 6:46:15 PM

Social media started out as a way to connect with other, like-minded people, and businesses soon realized the potential it had to reach audiences in an organic fashion with their messages.

Topics: Social Media Marketing