--- title: Modern Marketing and Sales Blog description: The Modern Marketing and Sales Blog. Your resource to learn how to leverage what your business does well by aligning modern, inbound marketing sales strategy and technology to it. --- [Skip to the main content.](https://blog.inboundmarketingshop.com#main-content) [![IMS 2021 Logo](https://blog.inboundmarketingshop.com/hs-fs/hubfs/IMS%202021%20Logo.png?width=500&height=281&name=IMS%202021%20Logo.png "IMS 2021 Logo")](http://inboundmarketingshop.com) [![IMS 2021 Logo-w](https://blog.inboundmarketingshop.com/hs-fs/hubfs/IMS%202021%20Logo-w.png?width=500&height=281&name=IMS%202021%20Logo-w.png "IMS 2021 Logo-w")](http://inboundmarketingshop.com) - [Home](https://www.inboundmarketingshop.com) - [Leverage the Web](https://www.inboundmarketingshop.com/leverage-the-web) - [Blog](https://blog.inboundmarketingshop.com) - [Contact Us](https://www.inboundmarketingshop.com/contact-us) - 205-749-2870 Search Toggle Menu Search Toggle Menu - [Home](https://www.inboundmarketingshop.com) - [Leverage the Web](https://www.inboundmarketingshop.com/leverage-the-web) - [Blog](https://blog.inboundmarketingshop.com) - [Contact Us](https://www.inboundmarketingshop.com/contact-us) - 205-749-2870 - Example Link - Example Link - Example Link [Facebook](https://blog.inboundmarketingshop.com#0) [Instagram](https://blog.inboundmarketingshop.com#0) [Linkedin](https://blog.inboundmarketingshop.com#0) [X](https://blog.inboundmarketingshop.com#0) [YouTube](https://blog.inboundmarketingshop.com#0) [Medium](https://blog.inboundmarketingshop.com#0) # Modern Marketing & Sales Blog #### Your resource to learn how to leverage what your business does well by aligning modern, inbound marketing sales strategy and technology to it. ##### Sign Up Today [![A marketer typing on his laptop with marketing automation icons overlaid on the image.](https://blog.inboundmarketingshop.com/hubfs/The%20Best%20Tools%20for%20Building%20Automated%20Marketing%20Systems.jpeg)](https://blog.inboundmarketingshop.com/the-best-tools-for-building-automated-marketing-systems) 2 min read #### [The Best Tools for Building Automated Marketing Systems](https://blog.inboundmarketingshop.com/the-best-tools-for-building-automated-marketing-systems) [![Picture of Lisa Isbell](https://blog.inboundmarketingshop.com/hs-fs/hubfs/Logos/Lisa%20128x128.png?width=30&name=Lisa%20128x128.png) Lisa Isbell](https://blog.inboundmarketingshop.com/author/lisa-isbell): July 13, 2020 Automated marketing systems can seem like they're out of reach when you're just getting started with them. Many businesses are reluctant to even ask about them, embarrassed at being so far behind the times. The reality is, about 49% of businesses... [SMB Marketing](https://blog.inboundmarketingshop.com/topic/smb-marketing) [Read More](https://blog.inboundmarketingshop.com/the-best-tools-for-building-automated-marketing-systems) [![](https://blog.inboundmarketingshop.com/hubfs/shutterstock_1735287722.png)](https://blog.inboundmarketingshop.com/4-manual-marketing-tasks-eating-up-time) 2 min read #### [4 Manual Marketing Tasks That Are Eating Up Your Time](https://blog.inboundmarketingshop.com/4-manual-marketing-tasks-eating-up-time) [![Picture of Lisa Isbell](https://blog.inboundmarketingshop.com/hs-fs/hubfs/Logos/Lisa%20128x128.png?width=30&name=Lisa%20128x128.png) Lisa Isbell](https://blog.inboundmarketingshop.com/author/lisa-isbell): July 10, 2020 Manual marketing tasks require a lot of your valuable time. We know it can be difficult to hand someone else the keys to some of the most critical... [Modern Marketing](https://blog.inboundmarketingshop.com/topic/modern-marketing) [Read More](https://blog.inboundmarketingshop.com/4-manual-marketing-tasks-eating-up-time) [![](https://blog.inboundmarketingshop.com/hs-fs/hubfs/Modern_Marketing_for_Small_Businesses_CLEAN_Resize.png?width=660&height=345&name=Modern_Marketing_for_Small_Businesses_CLEAN_Resize.png)](https://blog.inboundmarketingshop.com/modern-marketing-the-definitive-guide) 11 min read #### [Modern Marketing - The Definitive Guide](https://blog.inboundmarketingshop.com/modern-marketing-the-definitive-guide) [![Picture of Lisa Isbell](https://blog.inboundmarketingshop.com/hs-fs/hubfs/Logos/Lisa%20128x128.png?width=30&name=Lisa%20128x128.png) Lisa Isbell](https://blog.inboundmarketingshop.com/author/lisa-isbell): July 9, 2020 Modern marketing uses technology innovations to reduce friction throughout the process of finding and retaining customers. [Modern Marketing](https://blog.inboundmarketingshop.com/topic/modern-marketing) [Read More](https://blog.inboundmarketingshop.com/modern-marketing-the-definitive-guide) [![strategic social media use](https://s3.amazonaws.com/ndashco/576814e5f15b111100814c6d/2020-01-09_10:54:58/mobile_phone_1917737_1920.png)](https://blog.inboundmarketingshop.com/picking-the-best-social-channel-for-your-business-1) 3 min read #### [Picking the Best Social Channel for Your Business](https://blog.inboundmarketingshop.com/picking-the-best-social-channel-for-your-business-1) [![Picture of Lisa Isbell](https://blog.inboundmarketingshop.com/hs-fs/hubfs/Logos/Lisa%20128x128.png?width=30&name=Lisa%20128x128.png) Lisa Isbell](https://blog.inboundmarketingshop.com/author/lisa-isbell): February 28, 2020 Over the past 15+ years, social media has emerged as a communication channel that provides businesses and marketers with a cost-effective opportunity... [Social Media Marketing](https://blog.inboundmarketingshop.com/topic/social-media-marketing) [Read More](https://blog.inboundmarketingshop.com/picking-the-best-social-channel-for-your-business-1) [![](https://blog.inboundmarketingshop.com/hubfs/shutterstock_1650996544.png)](https://blog.inboundmarketingshop.com/what-you-can-learn-about-your-competitors-digital-marketing-strategies-through-online-sleuthing) 3 min read #### [Learn Your Competitors’ Digital Marketing Strategies by Online Sleuthing](https://blog.inboundmarketingshop.com/what-you-can-learn-about-your-competitors-digital-marketing-strategies-through-online-sleuthing) [![Picture of Lisa Isbell](https://blog.inboundmarketingshop.com/hs-fs/hubfs/Logos/Lisa%20128x128.png?width=30&name=Lisa%20128x128.png) Lisa Isbell](https://blog.inboundmarketingshop.com/author/lisa-isbell): February 26, 2020 Developing a robust digital marketing strategy begins with analyzing your marketplace and the activity of your competitors. [Read More](https://blog.inboundmarketingshop.com/what-you-can-learn-about-your-competitors-digital-marketing-strategies-through-online-sleuthing) [![](https://s3.amazonaws.com/ndashco/576814e5f15b111100814c6d/2020-01-09_10:57:49/mac_459196_1920.png)](https://blog.inboundmarketingshop.com/the-least-you-need-to-know-about-seo-quick-tips-to-help-seo-beginners-get-into-the-game-1) 3 min read #### [The Least You Need to Know About SEO: Quick Tips to Get Into the Game](https://blog.inboundmarketingshop.com/the-least-you-need-to-know-about-seo-quick-tips-to-help-seo-beginners-get-into-the-game-1) [![Picture of Lisa Isbell](https://blog.inboundmarketingshop.com/hs-fs/hubfs/Logos/Lisa%20128x128.png?width=30&name=Lisa%20128x128.png) Lisa Isbell](https://blog.inboundmarketingshop.com/author/lisa-isbell): February 24, 2020 Despite ongoing algorithm changes made by Google—the behemoth among search engines—search engine optimization (SEO) remains a mainstay for marketers... [SEO](https://blog.inboundmarketingshop.com/topic/seo) [Read More](https://blog.inboundmarketingshop.com/the-least-you-need-to-know-about-seo-quick-tips-to-help-seo-beginners-get-into-the-game-1) [![careful about what you think your analytics are telling you](https://s3.amazonaws.com/ndashco/576814e5f15b111100814c6d/2019-12-17_09:36:39/accountant_1794122_1280.png)](https://blog.inboundmarketingshop.com/be-careful-about-what-you-think-your-analytics-are-telling-yousome-common-myths-and-misconceptions) 3 min read #### [Careful What You Think Web Analytics Say - Some Common Misconceptions](https://blog.inboundmarketingshop.com/be-careful-about-what-you-think-your-analytics-are-telling-yousome-common-myths-and-misconceptions) [![Picture of Lisa Isbell](https://blog.inboundmarketingshop.com/hs-fs/hubfs/Logos/Lisa%20128x128.png?width=30&name=Lisa%20128x128.png) Lisa Isbell](https://blog.inboundmarketingshop.com/author/lisa-isbell): February 21, 2020 It's been said that "the numbers don't lie" and that may well be true but sometimes the numbers can mislead. [Website Marketing](https://blog.inboundmarketingshop.com/topic/website-marketing) [Read More](https://blog.inboundmarketingshop.com/be-careful-about-what-you-think-your-analytics-are-telling-yousome-common-myths-and-misconceptions) [![internet enhances offline relationships](https://blog.inboundmarketingshop.com/hubfs/Blog%20Images/internet%20enhances%20offline%20relationships.jpg)](https://blog.inboundmarketingshop.com/how-the-internet-works-to-enhance-your-offline-relationships) 3 min read #### [How the Internet Works to Enhance Your Offline Relationships](https://blog.inboundmarketingshop.com/how-the-internet-works-to-enhance-your-offline-relationships) [![Picture of Lisa Isbell](https://blog.inboundmarketingshop.com/hs-fs/hubfs/Logos/Lisa%20128x128.png?width=30&name=Lisa%20128x128.png) Lisa Isbell](https://blog.inboundmarketingshop.com/author/lisa-isbell): November 7, 2019 Creating strong relationships with your audience both online and off is critical to a successful inbound marketing strategy. [Sales](https://blog.inboundmarketingshop.com/topic/sales) [Modern Marketing](https://blog.inboundmarketingshop.com/topic/modern-marketing) [Read More](https://blog.inboundmarketingshop.com/how-the-internet-works-to-enhance-your-offline-relationships) [![search-engine-optimization-stress](https://blog.inboundmarketingshop.com/hubfs/Blog%20Images/search-engine-optimization-stress.jpg)](https://blog.inboundmarketingshop.com/stop-stressing-about-seo-and-follow-these-simple-rules-to-success) 3 min read #### [Stop Stressing About SEO and Follow These Simple Rules to Success](https://blog.inboundmarketingshop.com/stop-stressing-about-seo-and-follow-these-simple-rules-to-success) [![Picture of Lisa Isbell](https://blog.inboundmarketingshop.com/hs-fs/hubfs/Logos/Lisa%20128x128.png?width=30&name=Lisa%20128x128.png) Lisa Isbell](https://blog.inboundmarketingshop.com/author/lisa-isbell): November 4, 2019 For years now we’ve heard about the need for search engine optimization (SEO) and how companies need to “toe the line” to get found on Google. Factor... [SEO](https://blog.inboundmarketingshop.com/topic/seo) [Read More](https://blog.inboundmarketingshop.com/stop-stressing-about-seo-and-follow-these-simple-rules-to-success) [![leverage-what-you-have-marketing](https://blog.inboundmarketingshop.com/hubfs/leverage-what-you-have-marketing.jpg)](https://blog.inboundmarketingshop.com/in-digital-marketing-leveraging-what-you-have-gets-you-what-you-want) 3 min read #### [In Digital Marketing, Leveraging What You Have Gets You What You Want](https://blog.inboundmarketingshop.com/in-digital-marketing-leveraging-what-you-have-gets-you-what-you-want) [![Picture of Lisa Isbell](https://blog.inboundmarketingshop.com/hs-fs/hubfs/Logos/Lisa%20128x128.png?width=30&name=Lisa%20128x128.png) Lisa Isbell](https://blog.inboundmarketingshop.com/author/lisa-isbell): October 24, 2019 The ability to grow and scale your business requires developing a comprehensive marketing plan with clear and concise steps. It means boiling things... [Modern Marketing](https://blog.inboundmarketingshop.com/topic/modern-marketing) [Read More](https://blog.inboundmarketingshop.com/in-digital-marketing-leveraging-what-you-have-gets-you-what-you-want) [1](https://blog.inboundmarketingshop.com/page/1) [2](https://blog.inboundmarketingshop.com/page/2) [3](https://blog.inboundmarketingshop.com/page/3) [Next](https://blog.inboundmarketingshop.com/page/2) - [Privacy Policy](https://www.inboundmarketingshop.com/privacy-policy) - [Terms of Service](https://www.inboundmarketingshop.com/terms-of-service) - [Disclaimer](https://www.inboundmarketingshop.com/disclaimer) © 2026 Inbound Marketing Shop, LLC [Facebook](https://www.facebook.com/inboundmarketingshop/)[X](https://twitter.com/theinboundshop)[Linkedin](https://www.linkedin.com/company/24768123) Return to top